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Advantages
- More convenient as they can shop at a time that suits them
- More variety available as there are more options online
- Less travel costs for the customer as they don't need to leave their own home, saving them money.
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Disadvantages
- The customer won't be able to physically view the items, which means they might not be happy with their order.
- They could be scammed if they don't check how safe the website is, meaning they could lose money.
- They may not be able to access the online shops if they don't have a device that can connect to the internet
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