ADVANTAGES:
- no need to distribute goods to shops
- easy to make allterations to products and their prices
- customers only need a web browser, an internet connection and a way to pay online (bank card)
- inexpensive way to reach new target market
- the organisation can be located wherever it likes
DISADVANTAGES
- skilled staff needed to develop and run an efficient website
- ensuring online payment security is difficult
- they require a way to deliver parcels and facilities to handle the returns
-customers are limited to paying with their card (reduction in business)
- high street shops of the same company may suffer because more people are operating online
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