ICT Online Shopping 2

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  • Online Shopping For the Retailer
    • Advantages
      • No need to distribute goods to shops
      • Easy to make changes to products and prices
      • Customers only need a web browser, internet connection and payment method.
      • Inexpensive way to reach new markets
      • Quick and cheap to set up
      • Can be located anywhere
    • Disadvantages
      • Skilled staff are needed to develop and run the website
      • Difficult to ensure safety to online payment
      • Need a delivery service and the facility to handle returns
      • Customers limited to those with internet access and who can pay online
      • Retailers with high street shops as well might find they suffer as they cannot compete with online shops

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