word of mouth
- Created by: dowcha17
- Created on: 02-11-22 14:38
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- Word of mouth
- Definition
- information passed orally from person to person
- Advantages
- costs are small other than someone's time
- Supporters will be eager to talk
- Disadvantages
- process can be slow
- message can be distorted or diluted
- Example
- share a coke- names on coke cans so people would buy ones for their friends and relatives
- Judgement
- not effective as the message is not reached or might not get a lot of people involved
- Example of effectiveness
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- Definition
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