Variables affecting conformity (A01)
- Created by: chloeskellern
- Created on: 26-09-16 17:12
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- Variables Affecting Conformity (A01)
- Asch (1958)
- Aim of the experiment: To find out whether conformity occurs in a situation where the correct answer is obvious
- 1) A naive participant is brought into the lab along with 6 stooges (fake participants)
- 2) Each naive participant took part in 18 trials (questions / goes)
- 3) 12/18 trials were critical trials
- Statistics from the experiment
- Overall conformity: 36.8%
- Conformity in at least one trial: 75%
- Conformity in at least 6 trials: 50%
- Conformity in every trial: 5%
- Non-Conformity in all trials: 25%
- It's a Laboratory Experiment with low population validity, low mundane realism and high temporal validity
- 1) Group size
- '3 is the magic number' - Conformity jumps to 30% when surrounded by 3 other people
- Size of majority affects conformity
- Campbell and Fairey (1989)
- The type of judgement and the motivation of the individual can affect whether group size affects conformity
- 1) If the judgement is subjective (opinionated)and the individual is concerned about fitting in then the larger the majority the more likely they are to conform
- 2) when there is a correct response and the individual is concerned about being correct, then the views of just one or two others will be sufficiant
- The type of judgement and the motivation of the individual can affect whether group size affects conformity
- 2) Unanimity (agreement) of the Majority
- The lone dissenter
- Unanimous- as one
- If right, conformity drops to 5.5%
- If wrong, conformity drops to 9%
- The lone dissenter
- 3) The Difficulty of the Task
- Lucas et al (2006)
- The influence of the task difficulty is moderated by the self-efficacy (confidence) of the individual
- 1) When participants were exposed to Asch's experiment , high self-efficacy participants remained more independent than low self-efficacy participants
- 2) Situational differences and individual differences are both important in determining conformity
- Conformity increases when the task is too difficult
- Lucas et al (2006)
- Asch (1958)
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