Understanding customer needs

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  • Understanding customer needs
    • Market Research
      • what features customer want?
      • how much they are willing to pay?
      • What age and gender they are?
      • where they shop?
    • Can be found through Primary and secondary research
      • Market Research
        • what features customer want?
        • how much they are willing to pay?
        • What age and gender they are?
        • where they shop?
      • Primary research
        • collecting data that did not exist before
          • Questionaires
          • observations
          • surveys
        • more accurate
          • Up to date
          • specific to needs
      • Secondary research
        • more general
          • less time consuming
            • Secondary research
              • more general
                • less time consuming
                • collecting data that already exist
                  • market reports
                  • sales data
                  • internet sites
          • collecting data that already exist
            • market reports
            • sales data
            • internet sites

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