Understanding customer needs
- Created by: Former Member
- Created on: 26-04-15 21:09
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- Understanding customer needs
- Market Research
- what features customer want?
- how much they are willing to pay?
- What age and gender they are?
- where they shop?
- Can be found through Primary and secondary research
- Market Research
- what features customer want?
- how much they are willing to pay?
- What age and gender they are?
- where they shop?
- Primary research
- collecting data that did not exist before
- Questionaires
- observations
- surveys
- more accurate
- Up to date
- specific to needs
- collecting data that did not exist before
- Secondary research
- more general
- less time consuming
- Secondary research
- more general
- less time consuming
- less time consuming
- collecting data that already exist
- market reports
- sales data
- internet sites
- more general
- Secondary research
- less time consuming
- collecting data that already exist
- market reports
- sales data
- internet sites
- more general
- Market Research
- Market Research
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