-carry out market research-tailor products to customer needs-target promotions at specifics groups
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what is market segmentation?
a market segment is a group of customers in a market that have similar characteristics and needs.
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explain one way in which effective marketing can help improve the products of a business.
If a business understand their customers needs their products and services can be developed to meet these needs.This means that the products will be more attractive and desirable, leading to a greater number of sales.
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