3.1: Marketing
- Created by: cathy tojo
- Created on: 30-11-12 20:13
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- 3.1: Marketing
- Marketing
- The management process that is responsible for anticipating identifying and satisfying customer needs profitably.
- Companies have to develop products that they want to buy.
- The company has to understand the customer needs for their target audience.
- The business sells products to customers; these customers want to buy products at affordable prices, and the business has to make profit.
- Companies must do market research.
- This will reduce risk of failure.
- Helps to understand target customers.
- After creating a product using market research, the launch stage has a more chance of success.
- There are secondary and primary research
- Primary is own research and secondary is research obtained by others
- Stages of marketing
- Designing the research
- Market research should be planned and designed.
- What is the aim of the research?
- This is a key stage of the designing where a lot of questions can be asked.
- Undertaking the research
- This can be down by gathering primary qualitative data.
- Things such a surveys and one to one can be used here.
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- Designing the research
- Marketing
- The management process that is responsible for anticipating identifying and satisfying customer needs profitably.
- Designing the research
- Market research should be planned and designed.
- What is the aim of the research?
- This is a key stage of the designing where a lot of questions can be asked.
- Things such a surveys and one to one can be used here.
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