Tide: Codes and Conventions

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  • Tide: Codes and Conventions
    • Z-line and a rough rule of thirds
    • Bright primary colours connote the positive associations the producers want the audience to make with the product
    • Headings, subtitles and slogans are writhed in sans-serif font connoting an informal mode of address
    • Informal mode of address - Comic ***** style image in the bottom right-hand corner with two women 'talking' about the product using informal lexis - 'sudsing  wizz'
    • The more 'technical' details of the product are written in a serif font, connoting the more 'serious' or 'factual' information that the '1,2,3' bullet point list includes


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