The Glasgow University Media Group

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  • Created by: Emma
  • Created on: 16-04-14 18:59
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  • The Glasgow University Media Group (GUMG)
    • Their research supports the cultural hegemony model.
    • They conducted a content analysis on TV news during the 1970's and 1980's.
    • Conclusions
      • Language and visuals of broadcast favour powerful groups.
      • Certain visual angles encourage identification with the police viewpoint.
      • Media professionals set the agenda about the important issues of the day.
      • Coverage of party politics is sympathetic towards the political centre ground.
    • During 1990 and 2000 GUMG focused on audience studies.
    • They identified  what they call a circuit of communication.
      • PHILO & MILLER (2005)
        • They identified four elements of this circuit.
          • Social and Political Institutions
          • The Media and their Content
          • The Public
          • Decision Makers
    • Media content does support the interests of those who run the capitalist system.
      • HOWEVER; this is an accidental by-product of the social backgrounds of journalists and broadcasters.
        • White, middle class males.
    • Journalists and broadcasters believe in the 'middle-of-the-road' views and ideas.
      • Anyone with ideas and views outside of this are seen as 'extremists'.
    • Economic Pressures
      • Journalists are motivated by a profit.
      • If consumers are put off of a media product because it is upsetting or offensive then profits decline.
      • CURRAN
    • Agenda Setting
      • The result of journalistic consensus is that the media decide what issues should be discussed.
      • The media presents us with a fairly narrow agenda.
      • Ordinary members of society never question the workings of capitalist society.


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