The Glasgow University Media Group
- Created by: Emma
- Created on: 16-04-14 18:59
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- The Glasgow University Media Group (GUMG)
- Their research supports the cultural hegemony model.
- They conducted a content analysis on TV news during the 1970's and 1980's.
- Conclusions
- Language and visuals of broadcast favour powerful groups.
- Certain visual angles encourage identification with the police viewpoint.
- Media professionals set the agenda about the important issues of the day.
- Coverage of party politics is sympathetic towards the political centre ground.
- During 1990 and 2000 GUMG focused on audience studies.
- They identified what they call a circuit of communication.
- PHILO & MILLER (2005)
- They identified four elements of this circuit.
- Social and Political Institutions
- The Media and their Content
- The Public
- Decision Makers
- They identified four elements of this circuit.
- PHILO & MILLER (2005)
- Media content does support the interests of those who run the capitalist system.
- HOWEVER; this is an accidental by-product of the social backgrounds of journalists and broadcasters.
- White, middle class males.
- HOWEVER; this is an accidental by-product of the social backgrounds of journalists and broadcasters.
- Journalists and broadcasters believe in the 'middle-of-the-road' views and ideas.
- Anyone with ideas and views outside of this are seen as 'extremists'.
- Economic Pressures
- Journalists are motivated by a profit.
- If consumers are put off of a media product because it is upsetting or offensive then profits decline.
- CURRAN
- Agenda Setting
- The result of journalistic consensus is that the media decide what issues should be discussed.
- The media presents us with a fairly narrow agenda.
- Ordinary members of society never question the workings of capitalist society.
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