an enterprise involved with the international production of goods and services, they tend to set up manufacturing factories in developing countries because it is cheaper. Linked to all theories
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Media conglomerate
A corporation involved in the international production of goods and services in the media. For example, in America, they are Disney and 21st C Fox. Linked to all theories. e.g Curran (2003)
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Vertical integration
when a company owns all aspects of the production process so they can maximise profits. Linked to all theories but is a negative view of Marxists
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Cross-media ownership
When a company invests in different types of media products and cross media boundaries, it is similar to horizontal integration. Linked to the Marxist view but it can be used by all theories
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ideological state apparatus
when an institution is used by the ruling class to control our beliefs and transmit the ruling class values. Agencies seek to induce false consciousness into the masses. Linked to the Neo-Marxist view, Althusser.
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Hegemony
the dominance (mass media dominance) of one culture over another, it allows the bourgeoisie to control the proletariat. Linked to the Neo-Marxist view, Gramsci.
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False consciousness
when the working class come to accept that capitalism is just and fair. Linked to the Neo-Marxist view, Gramsci.
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Dominant ideology
the values, norms and beliefs held by the ruling class. They are forced onto the rest of society. Linked to the Marxist view, Miliband.
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Gatekeeping
the way that information is presented in the news is filtered before it is produced. Linked to the Neo-Marxist view who argue they are the editors. Glasgow University Media Group.
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Agenda setting
the owners of the media decide what is important and what should be discussed so the audience has a narrow agenda for discussion. The news avoids criticism of the capitalist system. Linked to the Neo-Marxist view
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Horizontal integration
when a company crosses media boundaries to own other media products. Linked to the
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Synergy
when a company uses its diverse media to package their products. A film company may use its global interests to market one of its own films through its television channels. Linked to the postmodernist view.
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Polysemic
any text can have multiple meanings. Linked to the postmodernist view.
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Hyperreality
when it becomes hard to distinguish between what is real and what is not; happens when we do not know the difference between true news an what is being told. Linked to the pos
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News values
the gatekeepers decide what is reported in the media. Linked to the Neo-Marxist view
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Other cards in this set
Card 2
Front
A corporation involved in the international production of goods and services in the media. For example, in America, they are Disney and 21st C Fox. Linked to all theories. e.g Curran (2003)
Back
Media conglomerate
Card 3
Front
when a company owns all aspects of the production process so they can maximise profits. Linked to all theories but is a negative view of Marxists
Back
Card 4
Front
When a company invests in different types of media products and cross media boundaries, it is similar to horizontal integration. Linked to the Marxist view but it can be used by all theories
Back
Card 5
Front
when an institution is used by the ruling class to control our beliefs and transmit the ruling class values. Agencies seek to induce false consciousness into the masses. Linked to the Neo-Marxist view, Althusser.
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