Tesco (TNC) Globalisation case study
- Created by: Liem Mao-Tran
- Created on: 29-01-17 21:42
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- Tesco (TNC)
- Started up in the UK as a single grocery stall
- Outsources supplies to all of its stores
- Becomes an international company
- Very clear brand image
- Annual turnover of £65 Billion
- Made itself diverse when entering new markets
- 60% of its profits come from Asia
- Has petrol stations
- Established itself as one of the leading supermarket chains in the UK
- Better working environment compared to other TNCs
- Helps create jobs in developing countries
- Has keept orginality to food cultures of its store
- Major TNC
- Has over 6,000 stores and employs over 500,000 people in 14 different countries
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