Tajfel - Social Identity Theory - Evaluation
- Created by: georgiasadler
- Created on: 23-04-14 15:14
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- Tajfel - Social Identity Theory - Evaluation
- Human behaviour is too complex to simplify
- Depends on how an individual has been bought up
- Helps explain a lot of everyday behaviour e.g. trouble at football matches
- Social categorisation - supporting either Sheffield Wednesday or Sheffield United
- Social Identification - wearing different kits, different chants, different ground
- Social Comparison - violence between them
- Tajfel - Social Categorisation and Intergroup Behaviour 1971
- Wanted to know whether being in a group was enough to cause prejudice and ingroup favouritism
- Boys awarded more points to people in their own group
- Showed strong ingroup favouritism and social categorisation
- Sherif -Robber's Cave
- Showed prejudice - boys burnt flags of other group and used name calling
- Showed ingroup favouritism - 70% of boys had friends in same group after 3 weeks
- Application to real life
- If we accept prejudice comes from grouping, we could tackle it by changing the group boundaries and creating one big group
- Human behaviour is too complex to simplify
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