Social Identity Theory

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  • Created by: jill
  • Created on: 31-10-14 20:09
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  • Social Identity Theory (S.I.T.) Tajfel & Turner (1979)
    • 1. Social Categorisation
      • See oneself as part of a group
      • Does not have to be conflict between groups
    • 2. Social Identification
      • identifying with the group more overtly
        • eg clothes, haircut, make-up, piercings
        • take on group norms and attitudes
    • 3. Social Comparison
      • The individual's self-concept becomes wrapped up with the in-group
        • start to see their in-group as better than the out-group
          • Enhances their self-esteem
          • Hostility towards/ denegration of out-group
          • Favouritism towards in-group
    • Evaluation as an explanation of prejudice
      • Lots of evidence shows in-group favouritism
        • Crocker & Lunhtanen (1990)
        • Lalonde (1992)
        • Tajfel et al (1970, 1971)
      • Practical applications.
        • Football violence
        • Race riots
        • Cults
        • Gang warfare
      • There is another theory that explains prejudice - Realistic Conflict Theory
        • Often the case that two groups can live side-by-side in relative harmony until there is competition for resources
      • Too simple
        • By focusing only on the groups, no other factors taken into consideration

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