Social Identity Theory
- Created by: jill
- Created on: 31-10-14 20:09
View mindmap
- Social Identity Theory (S.I.T.) Tajfel & Turner (1979)
- 1. Social Categorisation
- See oneself as part of a group
- Does not have to be conflict between groups
- 2. Social Identification
- identifying with the group more overtly
- eg clothes, haircut, make-up, piercings
- take on group norms and attitudes
- identifying with the group more overtly
- 3. Social Comparison
- The individual's self-concept becomes wrapped up with the in-group
- start to see their in-group as better than the out-group
- Enhances their self-esteem
- Hostility towards/ denegration of out-group
- Favouritism towards in-group
- start to see their in-group as better than the out-group
- The individual's self-concept becomes wrapped up with the in-group
- Evaluation as an explanation of prejudice
- Lots of evidence shows in-group favouritism
- Crocker & Lunhtanen (1990)
- Lalonde (1992)
- Tajfel et al (1970, 1971)
- Practical applications.
- Football violence
- Race riots
- Cults
- Gang warfare
- There is another theory that explains prejudice - Realistic Conflict Theory
- Often the case that two groups can live side-by-side in relative harmony until there is competition for resources
- Too simple
- By focusing only on the groups, no other factors taken into consideration
- Lots of evidence shows in-group favouritism
- 1. Social Categorisation
Comments
No comments have yet been made