AO2: Stages in the Civil Rights Movement
- Created by: theninjaemu
- Created on: 02-11-16 13:40
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- AO2: Stages in the Civil Rights Movement
- 1) Drawing attention using social proof
- Seperate black and white neighbour-hoods, schools and restaurants
- Black separation applying to all parts of America
- Civil rights marches drew attention to the problem by providing this social proof
- 2) Consistency
- Lots of marches with lots of people taking part
- Even though they were the minority, activists displayed consistency of message and intent
- 3) Deeper processing
- The attention gained made the majority question the un-justness of the situation
- 4) The augmentation principle
- There were some incidents where people risked their lives for the cause
- 'Freedom riders' got onto busses in the southern states to challenge the fact black people had to sit seperately
- Freedom riders were beaten
- There were incidents of mob violence
- 5) The Snowball effect
- Civil rights activists e.g. Martin Luther King continued to campaign until it got the attention of the government
- in 1964, the US Civil Rights Act was passed
- This represented a change from minority to majority support for civil rights
- 6) Social cryptomnesia
- Where people have a memory of change, but don't remember how it happened
- Social change did happen and the southern states is very different
- Some people have no memory of the events that caused it to change
- 1) Drawing attention using social proof
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