Social Learning theory 

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  • Created by: Jess
  • Created on: 03-03-14 17:20
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  • Social Learning theory
    • Assumptions
      • All behavior is learnt in a social context - not necessarily you
      • Observing behavior in social contexts and seeing the rewards and punishments
      • Not always learn , depends on mediating cog factors
      • Learn from models with desirable characteristics
    • Banduras Bobo doll experiment
    • mediating cognitive factors
      • Whether or not a behaviour would be imitated and learnt
      • Attention: must be aware of the model
      • encoding: remembering behaviour through visual imagery
      • imitation: must feel able to perform - self efficacy
      • motivation: whether or not the observer sees the model being rewarded or punished
    • Self efficacy: persons beliefs about their capabilities to perform an event that affects their lives
      • McCormick and McPherson
    • Observational learning
      • where people learn through observing the behaviour presented by someone
    • Evaluation
      • Strengths
        • helps explain inconsistent behaviours, a child may perform differently at school to at home
        • soft determisim as it regards people as being responsible for their own behaviours , recognizes both free will and determinism
        • Uses controlled scientific experiments to investigate so can be replicated increasing the validity
      • Limitations
        • ignores the role of biology, eg in agression
        • many of the bobo doll experiments would be seen as unethical
        • bobo doll experiments lack EV
  • Learn from models with desirable characteristics


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