Social Influence - Types and Explanations of Conformity
- Created by: rosannaaa
- Created on: 28-04-18 15:58
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- Social Influence: Types of Conformity
- Kelman 1958 suggested 3 ways people conform to opinion of majority.
- Opinions persist even in the absence of group members.
- internalisatio
- Person genuinely accepts group norms. Public and private change opinion/behaviour. Permanent. Attitudes are internalised.
- Sometimes we conform to opinions/behaviours of a group because we value/desire the group.
- identification
- We identify with group, so want to be part of it. Publicly agree with norms to achieve this, even if we don't privately agree.
- Temporary conformity. Outwardly go along with majority view but privately disagree. Stops as soon as group pressure stops.
- Compliance
- Informative Social Influence (ISI)
- Explanation - Deutsch and Gerard 1955 - developed two process theory, 2 reasons why people conform.
- ISI = cognitive process. Likely to occur in situations new to a person or where it isn't clear what is right.
- We agree with the opinion of the group because we want to be correct. Human need to be right.
- We agree with opinion of the majority to be accepted.
- Normative Social Influence (NSI)
- Gain social approval, to be liked.
- Norms regulate behaviour of groups so we pay attention to them.
- Occur when we fear rejection.
- Norms regulate behaviour of groups so we pay attention to them.
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