SOCIAL INFLUENCE
- Created by: D.ikomi
- Created on: 21-02-17 08:59
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- SOCIAL INFLUENCE
- Conformity
- Asch
- Comparison lines and standard line
- 75% conformed at least once (to avoid rejection)
- Asch Variation
- Group size
- 3 confederates needed. any more than that makes not much change
- Unanimity
- Tast difficulty
- Group size
- Zimbardo
- Guards took up role with enthusiasm
- Procedure- stopped after 6 days (instead of 14)
- Within 2 days prisoners rebelled.
- Types of conformity, Compliance ,Internalisation, Indetification
- ISI
- Explanation of conformity that says we agree with the majority because we believe it is correct.
- Cognitive process
- New to a person? Ambiguous situation?
- Lucas et al- Maths questions... Difficulty
- NSI
- Explanation of conformity that says we agree with the majority just to be accepted in the group
- NSI does not affect everyones behaviour in the same way.( people who are less concerned about what people think.
- Asch
- Obedience
- Milgram
- 40 Males offered $4.50
- Confederate-learner, Participant- Teacher
- prods
- 'Please continue'
- the experiment requires that you continue
- 65% continued to the highest of 450 volts
- situation variables
- Proximity
- if authority figure is distant, it is easier to restrict orders. (e.g phone call from experimenter in a different room)
- Location
- High status uni- high credibility
- Uniform
- Uniform gives status- (casj clothes=obedience fell
- Proximity
- Explanations
- Agentic state
- People would obey an authority figure when they believe that the authority will take responsibility for the consequences of their action
- Autonomous state
- Free to behave in their own principles and feel responsible for their actions
- Binding factors
- Blass and Schmitt - blamed experimenter (legitimate authority) EV
- Does not explain why people did not obey. - only account for some situations of obedience EV
- Legitimacy of authority
- People tend to obey others if they recognise their authority as morally right.
- Cultual differences - Australia&Germany.
- Agentic state
- Milgram
- Conformity
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