WHY PEOPLE CONFOM
- Created by: Lauren BM
- Created on: 15-03-17 17:47
View mindmap
- WHY PEOPLE CONFOM
- Normative Social Influence
- We conform because we want to be liked and approved of by others
- We find rejection painful
- EXAMPLE - teenagers often engage in behaviour such as smoking or drinking because they want to fit in and not be rejected
- EVALUATION
- Linkenbach and Perlains found that teenagers exposed to the message that most people their age did not smoke, were less likely to develop the habit
- Shows teenagers conform to the norms of their peer groups
- Schultz has evidence to support this theory. Hotel guests who were told 75% of guests re-used their towels each day, reduced their own towel use by 25%
- This shows that people change their behaviour to conform to a group norm
- Reductionist - Lots of other factors affect conformity such as group size, personal ethics and religious beliefs
- Ignores other factors - suggesting everyone wants to be accepted by a group, not that other factors could affect results
- Linkenbach and Perlains found that teenagers exposed to the message that most people their age did not smoke, were less likely to develop the habit
- Informational Social Influence
- We see how others behave in new situations and behave the same as them
- Happens normally when we encounter something new for the first time
- This is fuelled by our need of confidence that our ideas/beliefs are correct
- EXAMPLE - in restaurants where there are numerous knives and forks, people who are unsure often wait and see what people around them use.
- Meaning they will avoid doing something wrong in front of others and avoid feeling embarassed
- EVALUATION
- Wittenbick and Henley found that participants exposed to negative beliefs about African Americans - later reported more negative beliefs
- Shows majority can have an influence on an individuals belief in an unsure situation
- Felin showed that participants fed fake audience reactions to a political debate, changed their view to the same as the audiences.
- Shows a genuine change in belief in a situation where we seek information
- Reductionist - Lots of other factors that affect conformity such as group size, personal ethics and religious beliefs
- Other factors are ignored by this explanation as it suggests everyone wants to be right, not that this could change depending on many factors
- Wittenbick and Henley found that participants exposed to negative beliefs about African Americans - later reported more negative beliefs
- Normative Social Influence
- Schultz has evidence to support this theory. Hotel guests who were told 75% of guests re-used their towels each day, reduced their own towel use by 25%
- This shows that people change their behaviour to conform to a group norm
Comments
No comments have yet been made