social impact theory
- Created by: brennadoyle
- Created on: 27-10-20 11:49
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- social impact theory (2nd theory of obedience)
- definition-SIT is an explanation of the extent to which other people real/imagined presence can alter a way an individual acts/feels /thinks
- this impact is determined by strength immediacy and number of source during an interaction
- social = effect comes from other people
- impact = it has an affect on our behaviour
- Bibb Latane
- sources and targets
- source = the person doing the influencing
- target = the person being influenced
- source = the person doing the influencing
- I = F(SIN)
- this formula indicates how 3 main factors predict how a target will change their thoughts/feelings/actions
- strength = how powerful the source is
- Immediacy = how close the source is
- Number = number of source present at interaction
- this formula indicates how 3 main factors predict how a target will change their thoughts/feelings/actions
- Multipliclative effect
- increasing strength, immediacy, number can significantly increase social impact
- e.g lightbulb analogy
- watts (strength) x how close to the light (immediacy) x number of bulbs (number)
- e.g lightbulb analogy
- increasing strength, immediacy, number can significantly increase social impact
- divisional effect
- social impact is reduced if there are more targets than sources - impact is / by number of targets
- the law of diminish return
- latane states that once the group is 3+, each additional person has less of influencing impact
- the impact of adding 1 extra person to group of 2 has more of an impact than adding 1 to group of 52
- latane states that once the group is 3+, each additional person has less of influencing impact
- definition-SIT is an explanation of the extent to which other people real/imagined presence can alter a way an individual acts/feels /thinks
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