Social impact theory

-Bibb Latane stated theory of social influence that can explain why people are obedient, influenced by others - known as social impact because how others impact us 

-social forces; impact of social influence is function of strength, immediacy and number of sources, strength determined by status/age, immediacy determined by proximity, number is how many sources there are 

-psychosocial law; Milgram conducted study, got small group of confederates to stand together on the street…