Social impact theory (latene)

  • Created by: eeesh
  • Created on: 06-05-18 11:43
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  • Social impact theory
    • Number
      • Milgram, Bickman & Berkowitz
        • More and more people looked at the sky.
    • Immediacy
      • Milgram variation 7
        • Milgram concluded that physical presence f authority figure was important to obedience
      • Multiplicative effect
    • Strength
      • Milgram variation 13
        • Milgram concluded that the status of authority figure is important.
      • Multiplicative effect
    • Divisional effect
      • ability of speaker to persuade audience is divided among many members of audience
    • testable- includes a formula
    • Psychosocial law
      • Most significant difference will occur in transition from 0-1


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