Social impact theory (latene)
- Created by: eeesh
- Created on: 06-05-18 11:43
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- Social impact theory
- Number
- Milgram, Bickman & Berkowitz
- More and more people looked at the sky.
- Milgram, Bickman & Berkowitz
- Immediacy
- Milgram variation 7
- Milgram concluded that physical presence f authority figure was important to obedience
- Multiplicative effect
- Milgram variation 7
- Strength
- Milgram variation 13
- Milgram concluded that the status of authority figure is important.
- Multiplicative effect
- Milgram variation 13
- Divisional effect
- ability of speaker to persuade audience is divided among many members of audience
- testable- includes a formula
- Psychosocial law
- Most significant difference will occur in transition from 0-1
- Number
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