Theories

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  • Created by: hannah_m
  • Created on: 07-05-15 14:48
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  • Genre Theories
    • Genre is a hybridization - Jenkins
      • it's constantly breaking the rules
      • link to postmodernism
    • Enigma Codes - Barthes
      • A genre holds many meanings that we look at from one viewpoint and create a meaning of the text
      • Mysteries in a text with clues but no answers. Makes the audience want to know more
      • Semantic codes offer additional meanings.
      • Referential codes - anything in a text that refers to external knowlege
    • Genre is repetition and difference - Neale
      • This makes it easily identifiable for the audience
      • The difference/hybrid keeps the audience interested and offers a dynamic experience
  • Representation Theories
    • O'Sullivan - Stereotypes are used for identifiable categorization and shortcut to meaning
    • Dyer Star theory - celebrity endorsement, so the figure becomes the face of a product
      • Kelly Brooks is used in the Lynx adverts as a male gaze endorcement
    • Mode of Adress - the way a text speaks to its audience
      • Lynx uses direct mode-of-address by using pronouns such as 'you' and 'we'
    • Social and psychological realism
      • Dr Who is a psychological realist character - we believe he is a time lord
      • Queen Elizabeth si the social realist, as she is constructed from historic facts
    • Genre Theories
      • Genre is a hybridization - Jenkins
        • it's constantly breaking the rules
        • link to postmodernism
      • Enigma Codes - Barthes
        • A genre holds many meanings that we look at from one viewpoint and create a meaning of the text
        • Mysteries in a text with clues but no answers. Makes the audience want to know more
        • Semantic codes offer additional meanings.
        • Referential codes - anything in a text that refers to external knowlege
      • Genre is repetition and difference - Neale
        • This makes it easily identifiable for the audience
        • The difference/hybrid keeps the audience interested and offers a dynamic experience

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