Theories
- Created by: hannah_m
- Created on: 07-05-15 14:48
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- Genre Theories
- Genre is a hybridization - Jenkins
- it's constantly breaking the rules
- link to postmodernism
- Enigma Codes - Barthes
- A genre holds many meanings that we look at from one viewpoint and create a meaning of the text
- Mysteries in a text with clues but no answers. Makes the audience want to know more
- Semantic codes offer additional meanings.
- Referential codes - anything in a text that refers to external knowlege
- Genre is repetition and difference - Neale
- This makes it easily identifiable for the audience
- The difference/hybrid keeps the audience interested and offers a dynamic experience
- Genre is a hybridization - Jenkins
- Representation Theories
- O'Sullivan - Stereotypes are used for identifiable categorization and shortcut to meaning
- Dyer Star theory - celebrity endorsement, so the figure becomes the face of a product
- Kelly Brooks is used in the Lynx adverts as a male gaze endorcement
- Mode of Adress - the way a text speaks to its audience
- Lynx uses direct mode-of-address by using pronouns such as 'you' and 'we'
- Social and psychological realism
- Dr Who is a psychological realist character - we believe he is a time lord
- Queen Elizabeth si the social realist, as she is constructed from historic facts
- Genre Theories
- Genre is a hybridization - Jenkins
- it's constantly breaking the rules
- link to postmodernism
- Enigma Codes - Barthes
- A genre holds many meanings that we look at from one viewpoint and create a meaning of the text
- Mysteries in a text with clues but no answers. Makes the audience want to know more
- Semantic codes offer additional meanings.
- Referential codes - anything in a text that refers to external knowlege
- Genre is repetition and difference - Neale
- This makes it easily identifiable for the audience
- The difference/hybrid keeps the audience interested and offers a dynamic experience
- Genre is a hybridization - Jenkins
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