Glasgow- Rebranding

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  • Created by: Natalie
  • Created on: 27-01-14 20:03
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  • Rebranding (2000 and beyond)
    • Development (Retail+Leisure)
      • Retail
    • Housing Regeneration- Gorbals
      • Problems
        • High crime level and poverty
    • Housing Regeneration- Glasgow Harbour
      • Regenerate redundant dockland- bring people back
      • 1.2bn project- covers 52 hec of land
      • 4000 riverside apartments
      • Mix used+ priced- attract all markets
        • Sustainability
      • provide amenities+ public realm eg. parks, open spaces, railway, cycle path
      • waterfront- mix of 5000m2 retail and 2000m2 in leisure
        • Intergrated in city center
          • Sustainability

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