Changing Places

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  • Changing Places
    • Insider and outsider perspective
      • People create their identity on places they feel connected to
      • Local-e.g individuals from a village share the community vibe
      • Regional-e.g sharing an accent
      • National-e.g Share a language, religion or love for the nation
      • Insider- Someone who is familiar with a place and who feels welcome
      • Outsider-Someone who feels unwelcome or excluded from a place
      • Things that influence this- age, sexuality, gender
    • Perception
      • Different people can attach different meanings to the same place
      • Often how people feel about a place depends on their experience
      • How people feel about a place can also be dependent on how its represented to them
        • Organisations like tourism companies or the media may present places positively to gain visitors. Whereas newspapers may show it from a negative perspective to sell them.
    • Influencing sense of place
      • Governments might do this to attract people or investment to particular places
      • Corporate bodies might do this to gain profit- for tourism reasons
      • Community may improve perception to help improve the local economy or the lives of the local people
    • strategies to alter perceptions
      • Rebranding- is about having a new identity that is appealing to people and investors. Creating slogans like Glasgow did
      • Reimaging- changing negative perceptions of places e.g. Birmingham have been developed
      • Place marketing- how places are sold like products to customers. People who visit will invest money. Business can produce website and social media.
    • Quantitative data- anything expressed by a number
    • Qualitative- cannot be expressed by a number but gender, socio-economic status ect
  • strategies to alter perceptions
    • Rebranding- is about having a new identity that is appealing to people and investors. Creating slogans like Glasgow did
    • Reimaging- changing negative perceptions of places e.g. Birmingham have been developed
    • Place marketing- how places are sold like products to customers. People who visit will invest money. Business can produce website and social media.

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