Conformers: lower self esteem / less intelligent / higher need for social approval Non-conformers: higher self esteem / self confident with leadership abilities
Sense of control people have over successes, failures and life events - measured on a scale
Believe they can influence events in their life
Believe outside factors (e.g. luck, fate 'stars') influence what happens in their lives
Williams and Warchal found those who conformed were less assertive but didn't socre differently on locus of control scale
Avtgis found those who scored higher on exteral locus of control more likely to confrom - average correlation between LOC and conformity was 0.37
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