Resisting Pressures to Conform

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Resisting Pressures to Conform

Role of Allies

  • In one of the variations to his research, Asch showed how the introduction of another dissident gave social support to an individual and caused conformity rates to plummet.
  • This can be explained in terms of informational social influence. Having the social support of a fellow dissenter makes the individual feel more confident in rejecting the majority view.

Moral Considerations

  • Most of our knowledge of conformity comes from research using judgement about physical reality.
  • Research such as Asch's shows that people are motivated to move to the majority position and that at

Comments

Ryan Ellis

Thanks Georgie great help! :P 

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