Resisting Pressures to Conform
Role of Allies
- In one of the variations to his research, Asch showed how the introduction of another dissident gave social support to an individual and caused conformity rates to plummet.
- This can be explained in terms of informational social influence. Having the social support of a fellow dissenter makes the individual feel more confident in rejecting the majority view.
- Most of our knowledge of conformity comes from research using judgement about physical reality.
- Research such as Asch's shows that people are motivated to move to the majority position and that at…