Individuals adjust their own actions to fit with the majority. Identification with the majority is desirable.
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What is meant by identification?
Individuals might accept influence because they want to establish a relationship with another person or group. They wish to feel more part of a group.
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What is minority influence?
a type of social influence that motivates individuals to reject established majority social norms
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What is social change?
Occurs when a minority view challenges the majority view and is eventually accepted by the majority
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What were the findings to Moscovici's study?
pps agreed with minority on 8.42% of trials, 32% gave same answer as minority at least once
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What conclusions can be drawn from Asch's study?
The judgments of individuals are affected by majority opinions, even when majority are blatantly wrong
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If the participants were able to give their answers in private, rather than calling them out in front of groups (regarding Asch's study) would this increase/decrease the effect on conformity?
Decrease
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Other cards in this set
Card 2
Front
What is meant by compliance?
Back
Individuals adjust their own actions to fit with the majority. Identification with the majority is desirable.
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