More on minority influence R.A
- Created by: rawanskata
- Created on: 20-07-22 21:08
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- Maas et Al 1982
- Maas found that a homosexual minority arguing for homosexual rights were less persuasive than a heterosexual minority.
- If the minority can identify with the majority, they can be achieved.This can be done by appealing to similarities like gender.
- The heterosexual majority saw the homosexual minority as different to them.
- Case studies around Minority Influence
- Nemeth et Al 1974
- Strict consistency (every slide as green) was not effective.
- Confederates who identified every slide as green did not influence any participants.
- Did a variation of Moscovici's experiment but with different colours rather than one colour.
- Flexible consistency (dark and bright) was the most effective.
- Groups with inconsistent confederates who randomly identified slides as green or green-blue did not influence any participants.
- Confederates who identified darker and brighter slides respectively had a significant influence on participants.
- Flexible consistency (dark and bright) was the most effective.
- Strict consistency (every slide as green) was not effective.
- Consistency
- Systematic processing
- The minority viewpoint is carefully considered over time.
- Diachronic consistency
- The group remains consistent over time, no change in views.This forces the opposition to rethink their own views repeatedly
- Synchronic consistency
- Everyone in the group has the same views, and therefore agree with and support each other.
- Superficial processing
- A viewpoint that is instantly dismissed without analysis.
- Systematic processing
- Nemeth et Al 1974
- Nemeth et Al 1974
- Strict consistency (every slide as green) was not effective.
- Confederates who identified every slide as green did not influence any participants.
- Did a variation of Moscovici's experiment but with different colours rather than one colour.
- Flexible consistency (dark and bright) was the most effective.
- Groups with inconsistent confederates who randomly identified slides as green or green-blue did not influence any participants.
- Confederates who identified darker and brighter slides respectively had a significant influence on participants.
- Flexible consistency (dark and bright) was the most effective.
- Strict consistency (every slide as green) was not effective.
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