Minority Influence
- Created by: LivyChapman
- Created on: 15-12-16 11:37
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- Minority Influence
- Consistency
- Minority views increase interest of others
- Synchronic: Agreement between minority group people (saying the same thing)
- Diachronic: Saying the same thing over a long period of time
- Makes people rethink their views
- Commitment
- Minority major activities to make people listen to their ideas.
- Activities pose some sort of threat to the minority as it shows the minority’s commitment
- Majority pays more attention to minority this is the augmentation principle.
- Flexibility
- Consistency isn't the most important factor. There can be negative views on it.
- Being consistent and doing the same thing can be views as rigid/boring over time. This is off putting to the majority
- Minority need to adapt their view and accept counter-arguments
- Need to balance consistency and flexibility
- The Snowball Effect
- Can result in the minority view becoming the majority view which means that change has occurred
- If you hear something you already agree with, then you don’t stop and think about it
- If you hear something new, you are more likely to think about it and process it, especially if the source is consistent
- Is important in the process of conversion to a different, minority viewpoint
- Artificial Tasks
- Tasks involved in minority are artificial.
- Research is not the same as how minorities work in real life.
- Some studies lack external validity and are limited in what they can tell us. .
- Research support: Consistency
- Moscovici et al: Consistent minority has a greater influence.
- Wood et al: Carried out meta-analysis. Found consistent minority's were more influential
- Research support: Internalisation
- Moscovici: participants could write response so answers were private.
- Private agreement with minority was greater.
- Members of majority who changed to minority were reluctant to admit publically.
- Concluded: Due to not wanting to associate with minority. Fear of being viewed as 'radical' or 'awkward'
- Real world applications
- Real world social influence is more complicated
- More involved between minority and majority than numbers
- Majorities are more poerful
- Minorities are very committed
- Some groups could be close knit and rely on one another for support
- Consistency
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