SOCIAL - Minority influence
- Created by: EmilyEther
- Created on: 22-11-18 12:05
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- Minority influence
- General info
- def: a type of social influence that motivates individs to reject established majority group norms
- doesn't just have to be an individ - can be a majority that go against authority figures - disobedience/anti-conformist
- process of conversion: majorities can be gradually won over to minority viewpoint. Belief/behaviour is public ally (and privately) accepted. Type of internalisation
- racial views
- Suffragettes
- homosexuality
- social cryptoamnesia (snowball effect) - at first, view is minority, more people change attitudes, pace picks up and minority gains power, status and acceptability
- exponential change - the speed of changes in attitudes increasingly change
- Factors that increase minority influence
- Consistency
- being consistent in messages, behaviour and beliefs
- confident and committed to cause
- if you suffered something (abuse) people are more likely to respect it
- Flexibility
- show an ability to be moderate, co-operative and reasonable = more persuasive
- seen as a compromise
- Nemeth (1986) - 3 PPs and 1 confed - how much compensation to give someone in ski-life accident. Consistent minority arguing for low amount = didn't effect PPs. Flexible, going slightly higher = changed opinion for lower amount
- Style of thinking
- increased change if individs engaged in systematic processing, where min's view is considered over time
- Nemeth (2005) - if people debated the subject (above), persuasive influence of the minority increased
- Identification
- when majority identifies with minority
- Eg. if minority = males, they are more likely to persuade males than females
- Maas (1982) - homosexual minority for gay rights less persuasive than heterosexuals for gay rights (more persuasive for other heterosexual people)
- Consistency
- General info
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