Social influence and social change
- Created by: ZoeRanger
- Created on: 28-11-18 11:33
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- Social influence and social change
- Lessons from conformity research
- Majority influence and NSI
- Dissenters make social change more likely
- Lessons from minority influence research
- Augmentation principle
- Deeper processing
- Snowball effect
- 1964 Civil Rights Act passed
- A minority marched but the were consistent
- Social Cryptomnesia occurred
- Civil rights marches drew attention to segregation
- Segregation 1950's America
- Strength
- Research support for the role of NSI in social chnage
- Weaknesses
- Identification is an important variable overlooked in minority influence research
- Minority influence is only indirectly effective in creating social change
- The nature of deeper processing has been questioned
- Methodological issues in this area of research
- Lessons from obedience research
- Gradual commitment leads to 'drift'
- Zimbardo (2007)
- Disobedient models make change more likely
- Gradual commitment leads to 'drift'
- Lessons from conformity research
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