Minority influence
- Created by: Keeleymegan_
- Created on: 25-04-18 17:40
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- Minority influence
- Creates a conversion process - adopts a behaviour style
- Conversion tends to be longer and deeper as people have to internalise the point of view
- Consistancy
- First exposed assumed error. Consistancy = others to reasses the situation and consider the issue more carefully
- Meta-analysis showed those minorities who were percieved as consistent were partially inflential
- First exposed assumed error. Consistancy = others to reasses the situation and consider the issue more carefully
- Commitment
- Difficult to dismiss when it adopts an uncompromising and consistant commitment to its position
- Suggest certainty, confidence and courage in the face of a hostile majority
- Difficult to dismiss when it adopts an uncompromising and consistant commitment to its position
- Flexability
- Effective at changing majority opinion than rigity of arguments
- Powerless so must negotiate their position rather than enforce it
- Rigid was seen as dogmatic = narrow-minded
- Too flexible = too prepared to compromise and seen as inconsistent
- Effective at changing majority opinion than rigity of arguments
- Moscovici colour study
- Each group had 4 ppts : 2 confeds. Shown a series of blue slides that varied in intensity and asked to judge the colour
- Consistant group - confeds repeativly called green
- F= 8% said green
- Inconsistant group - confeds called green on two thirds and one third called blue
- F= very little influence
- Control group - no confeds and ppts called blue throughout
- Consistant group - confeds repeativly called green
- Each group had 4 ppts : 2 confeds. Shown a series of blue slides that varied in intensity and asked to judge the colour
- Flexability support
- Court - compensation from ski accident
- When a confed refused to change position that has no effect
- When a confed compromised there was some influence on the rest of the group
- Shifting too early = percieved as caved in
- Court - compensation from ski accident
- Consistancy support
- Mocsovici consistant group = greater effect than inconsistant opinion
- Meta-analysis of similar study found minorities who were seen as being consistant were most influential
- Mocsovici consistant group = greater effect than inconsistant opinion
- Artificial tasks
- Tasks invloved are seen as artificial and lack mundane realism
- Moscovici's findings are lacking external validity and are limited on what they can tell us
- Tasks invloved are seen as artificial and lack mundane realism
- RLA Suffragettes
- = High external validity
- Creates a conversion process - adopts a behaviour style
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