Age Representations
- Created by: phoebe.gregory
- Created on: 10-04-18 09:20
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- Representations of Age
- Childhood
- 7 stereotypes of childhood
- Viictim
- Madeline Mcann
- Cute
- babies in nappy ads
- little devils
- bart simpson
- Brilliant
- child genius
- So much pressure on these children that might lead to mental health problems
- child genius
- Brave little sufferers
- child cancer survivors
- accessories
- Kardashian/Jenner children
- may result in the child having a sheltered way of life or even being neglected by their parents
- Kardashian/Jenner children
- Modern
- thongs being sold for children age 4-7
- Viictim
- Heintz-Knowles' study of children on American TV (2002)
- chilren portrayed as motivated primarily by relationships, sports and romance
- least often by community,religion and school
- children shown to deal with societal issues e.g. racism
- most representations of children are positive showing them engaging in pro social actions
- chilren portrayed as motivated primarily by relationships, sports and romance
- Evans and Chandler (2006)
- Suggested the emergence of child pester power
- 7 stereotypes of childhood
- Youth
- subject of negative media stereotyping
- shown as immoral, anti-authority and a social problem
- can even be constructed as folk devils as part of a moral panic
- shown as immoral, anti-authority and a social problem
- there is a whole media industry times at socially constructing youth in terms of lifestyle and identity
- social networking sites and record/digital music companies
- Study by Wayne et al confirms the negative portrayal of youths in society
- media only deliver a one dimensional picture of youth
- encourages fear and condemnation opposed to understanding
- distracts from the real problems youths face in contemporary society
- homelessness, not being able to climb the housing ladder, unemployment, mental health
- media only deliver a one dimensional picture of youth
- Theoretical explanations
- Functionalists
- media representations normalise boundaries of socially acceptable behaviour
- young people may be subjected to negative peer pressure and be encouraged to indulge in deviant behaviour
- remind adolescents what is expected of them and the punishments they can expect if they transgress
- media representations normalise boundaries of socially acceptable behaviour
- pluralists
- representations reflect social reality
- young people commit more crime than any other social group
- criminal behaviour is newsworthy - people want to read about youth crime (drives profits)
- representations reflect social reality
- GUMG
- the agenda as far as reporting of youth is concerned is set by older people and consequently is negative
- postmodernists
- negative portrayals are only a small aspect of media representations which are actually diverse and pluralistic
- recognise young people are accomplished creators and users of new media
- use a plethora of new media to construct new identities
- Functionalists
- subject of negative media stereotyping
- Old Age
- largely invisible in the media or presented in different ways
- generally devalued by some parts of the media industry - ageing should be avoided at all costs
- The charity age concern (2000)
- the elderly are underrepresented in mass media, tend to be ageist and presented in one of three ways
- grumpy
- moaning about the behaviour of young people and complaining about the modern world
- resistant to social change
- mentally challenged
- feeble minded or severely confused
- growing old involves loss or decline of mental functions
- A burden
- portrayed as an economic burden on society
- grumpy
- the grey pound
- amount spent by the elderly on consumer goods
- the elderly are underrepresented in mass media, tend to be ageist and presented in one of three ways
- different representations for men and women
- women
- neglected as soon as they are seen not to fit in with conventional beauty standards
- men
- can be portrayed as old and ****
- liam neeson had a love interest you enough to be his daughter (awks)
- can be portrayed as old and ****
- women
- Cuddy and Fiske
- Sowed US TV portrayed 1.5% of characters as 'old"
- largely invisible in the media or presented in different ways
- Childhood
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