Marketing Objectives
- Created by: charlienewman.
- Created on: 24-09-15 12:49
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- Marketing Objectives
- SMART targets
- Specific
- Example; Increase company sales by 25% by 2016
- Achievable
- Example; Increase company sales by 25% by 2016
- Measurable
- Example; Increase company sales by 25% by 2016
- Achievable
- Example; Increase company sales by 25% by 2016
- Realistic
- Timed
- Specific
- Internal influences
- Corporate objectives
- Finance
- Human Resoources
- Operational issues
- Business Culture
- External influences
- Economic environment
- competitor actions
- Market dynamics
- Technology changes
- Social and political change
- SMART targets
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