Marketing Objectives

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  • Marketing Objectives
    • SMART targets
      • Specific
        • Example; Increase company sales by 25% by 2016
          • Achievable
      • Measurable
        • Example; Increase company sales by 25% by 2016
          • Achievable
      • Realistic
        • Timed
        • Internal influences
          • Corporate objectives
          • Finance
          • Human Resoources
          • Operational issues
          • Business Culture
        • External influences
          • Economic environment
          • competitor actions
          • Market dynamics
          • Technology changes
          • Social and political change

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