Internal influences on marketing objectives

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Internal influences on marketing objectives

  • There are a number of influences that affect the marketing objectives set by a business
  • Some may be internal factors, from within the business itself.
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Corporate aims and objectives

  • A company's marketing objectives will be influenced by the corporate aims and objectives of the business.
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Finance

  • The availability of finance will influence what it is that a business aims to achieve.
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Operational and organisational issues

  • The operation and organisation of a business may influence its marketing
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Human Resources

  • To some extent the nature of a business's marketing objectives will reflect the human resources of that business
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