Internal influences on marketing objectives


Internal influences on marketing objectives

  • There are a number of influences that affect the marketing objectives set by a business
  • Some may be internal factors, from within the business itself.
1 of 5

Corporate aims and objectives

  • A company's marketing objectives will be influenced by the corporate aims and objectives of the business.
2 of 5


  • The availability of finance will influence what it is that a business aims to achieve.
3 of 5

Operational and organisational issues

  • The operation and organisation of a business may influence its marketing
4 of 5

Human Resources

  • To some extent the nature of a business's marketing objectives will reflect the human resources of that business
5 of 5


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »