Marketing objectives 0.0 / 5 ? Business StudiesFinancial PlanningA2/A-levelAQA Created by: Georgew298Created on: 10-04-16 15:01 What are marketing objectives? Specific and focused aims set by the marketing department to achieve corporate objective 1 of 9 1. Increase the size of the business Increase market share and sales and/or target other market segments 2 of 9 2. Changing market position Involves changing perception of the company 3 of 9 3. Innovation Changing rapidly in a dynamic market 4 of 9 4.Brand image/loyalty Competing effectively in a market 5 of 9 5. Survival and security Often focused on in times of crisis e.g. recession 6 of 9 Why does a business set objectives? Bench marking, motivation to work harder, coordination and efficiency 7 of 9 Internal influences on marketing objectives Corporate objective, finance available, HRM & nature of products sold 8 of 9 External influences on marketing objectives PESTLE, competition and suppliers 9 of 9
Marketing Strategies - Understanding marketing objectives 5.0 / 5 based on 1 rating Teacher recommended
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