Market research

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  • Created by: kcford15
  • Created on: 25-04-14 16:54
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  • Market Research
    • The three stages of market research
      • Planning and designing the research
        • What are the aims of the research?
        • What research techniques could you use?
        • Should you use primary or secondary, qualitative or quantitative data?
      • Doing the research
        • What are the time limits for the research?
        • What is the sample size?
      • Analysing the information
        • Did people make the same or different comments?
        • Could you identify any trends in the data?
    • Questions to ask when making decisions
      • Is the marketing mix appropriate?
      • Does a product or service need to be changed to make it more appropriate for customers' needs?
      • Should a product or service be left unchanged?
      • Is it time to withdraw or replace a product or service?

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