Market research
- Created by: kcford15
- Created on: 25-04-14 16:54
View mindmap
- Market Research
- The three stages of market research
- Planning and designing the research
- What are the aims of the research?
- What research techniques could you use?
- Should you use primary or secondary, qualitative or quantitative data?
- Doing the research
- What are the time limits for the research?
- What is the sample size?
- Analysing the information
- Did people make the same or different comments?
- Could you identify any trends in the data?
- Planning and designing the research
- Questions to ask when making decisions
- Is the marketing mix appropriate?
- Does a product or service need to be changed to make it more appropriate for customers' needs?
- Should a product or service be left unchanged?
- Is it time to withdraw or replace a product or service?
- The three stages of market research
Comments
No comments have yet been made