Market Research
- Created by: GreyCP
- Created on: 28-02-18 16:45
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- Market Research
- Primary
- Types
- Questionnaire
- Focus Groups
- Surveys
- Observations
- Interviews
- Testing
- Up to date
- Relevant
- Business knows how it was collected
- Slow
- Expensive
- Direct customer contact
- Types
- Secondary
- Types
- Government statistics
- Newspaper articles
- The Internet
- Market Reports
- Telephone Directories
- Sales Data
- Quick,easy and cheap to obtain
- Likely to be accurate and well researched
- More general - - unlikely to have been collected for the exact same purpose
- May be out of date
- Avaliable to every other business
- Types
- Primary
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