Market Research

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  • Created by: GreyCP
  • Created on: 28-02-18 16:45
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  • Market Research
    • Primary
      • Types
        • Questionnaire
        • Focus Groups
        • Surveys
        • Observations
        • Interviews
        • Testing
      • Up to date
      • Relevant
      • Business knows how it was collected
      • Slow
      • Expensive
      • Direct customer contact
    • Secondary
      • Types
        • Government statistics
        • Newspaper articles
        • The Internet
        • Market Reports
        • Telephone Directories
        • Sales Data
      • Quick,easy and cheap to obtain
      • Likely to be accurate and well researched
      • More general - - unlikely to have been collected for the exact same purpose
      • May be out of date
      • Avaliable to every other business

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