Greiner's Model of Growth

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  • Greiners Model of Growth
    • Phase 6 - Alliances
      • No further way for company to grow which creates a growth crisis leading to...
      • Growth through mergers, outsourcing and other external expansion methods
    • Phase 2 - Direction
      • Company installs management that gives strong leadership
      • Leadership Crisis leading to....
      • Little delegation leads to autonomy crisis leading to.....
    • Phase 5 - Collaboration
      • Actions have to be justified very carefully to head office leading to red tape crisis which leads to....
      • More flexibility and participation in management
      • Solve problems through team work
      • No further way for company to grow which creates a growth crisis leading to...
    • Phase 1 - Creativity
      • Creative owners, focused on product and market
      • Frequent informal communications
      • Leadership Crisis leading to....
    • Phase 4 - Coordination
      • Senior management realises they are losing control leading to control crises which leads to......
      • Company brings in coordinating strategies and systems to become more efficient
      • Actions have to be justified very carefully to head office leading to red tape crisis which leads to....
    • Phase 3 - Delegation
      • Little delegation leads to autonomy crisis leading to.....
      • Decentralised structure giving more responsibility to employees
      • Senior management realises they are losing control leading to control crises which leads to......

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