a strategic model for helping a firm analyse the relationship between strategic direction and suitable marketing strategies
Ansoff's matrix
1 of 20
a measure of how close the relationship is between an independent variable and a dependent variable
correlation
2 of 20
the most most risky strategy of trying to enter new markets with new products
diversification
3 of 20
the use of trends established by historical data to make predictions about future values
extrapolation
4 of 20
the % growth over a particular period
growth rate
5 of 20
the process of analysing the size, structure and growth of a market in order to support marketing decisions
market analysis
6 of 20
a growth strategy where a business seeks to sell its existing products into new markets
market development
7 of 20
a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets
market penetration
8 of 20
the proportion of a market revenue ir sales volume that is captured by a business or brand
market share
9 of 20
the actions that mint intent to take via the marketing mis in order to achieve marketing objectives
marketing plan
10 of 20
specific amounts that are allocated to activities in the marketing plan
marketing budget
11 of 20
statistics used to analyse trends in the recent past so that a firm can predict future sales
moving averages
12 of 20
a growth strategy where a business aims to introduce new products into existing markets
product development
13 of 20
techniques for estimating the likely demand for a product in future periods
sales forecasting
14 of 20
a particular group of consumers at which a product or service is aimed
target market
15 of 20
a general direction in which something tends to move/develop/change
trend
16 of 20
launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix
test marketing
17 of 20
the process of building a long-term, profitable relationship between a firm and its customers
customer relationship management
18 of 20
a term for various measures of central tendency. Mean, Mode and median.
average
19 of 20
skills, competences, resources and other advantages that enable a firm to out-perform its competition
competitive advantage
20 of 20
Other cards in this set
Card 2
Front
a measure of how close the relationship is between an independent variable and a dependent variable
Back
correlation
Card 3
Front
the most most risky strategy of trying to enter new markets with new products
Back
Card 4
Front
the use of trends established by historical data to make predictions about future values
Comments
No comments have yet been made