MARKETING STRATEGIES

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a strategic model for helping a firm analyse the relationship between strategic direction and suitable marketing strategies
Ansoff's matrix
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a measure of how close the relationship is between an independent variable and a dependent variable
correlation
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the most most risky strategy of trying to enter new markets with new products
diversification
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the use of trends established by historical data to make predictions about future values
extrapolation
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the % growth over a particular period
growth rate
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the process of analysing the size, structure and growth of a market in order to support marketing decisions
market analysis
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a growth strategy where a business seeks to sell its existing products into new markets
market development
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a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets
market penetration
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the proportion of a market revenue ir sales volume that is captured by a business or brand
market share
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the actions that mint intent to take via the marketing mis in order to achieve marketing objectives
marketing plan
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specific amounts that are allocated to activities in the marketing plan
marketing budget
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statistics used to analyse trends in the recent past so that a firm can predict future sales
moving averages
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a growth strategy where a business aims to introduce new products into existing markets
product development
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techniques for estimating the likely demand for a product in future periods
sales forecasting
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a particular group of consumers at which a product or service is aimed
target market
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a general direction in which something tends to move/develop/change
trend
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launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix
test marketing
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the process of building a long-term, profitable relationship between a firm and its customers
customer relationship management
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a term for various measures of central tendency. Mean, Mode and median.
average
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skills, competences, resources and other advantages that enable a firm to out-perform its competition
competitive advantage
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Card 2

Front

a measure of how close the relationship is between an independent variable and a dependent variable

Back

correlation

Card 3

Front

the most most risky strategy of trying to enter new markets with new products

Back

Preview of the front of card 3

Card 4

Front

the use of trends established by historical data to make predictions about future values

Back

Preview of the front of card 4

Card 5

Front

the % growth over a particular period

Back

Preview of the front of card 5
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