Greiners Model of Growth
- Created by: izzyclare
- Created on: 03-07-19 20:46
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Greiner’s model of growth
Stage 1:Creativity
•Entrepreneurs focus on product and market
•Informal communication
•Committed founders and employees
Crisis 1: Leadership
•As business grows, founders struggle to manage operations
•Formal structure and communication required
Stage 2: Direction
•Strong directional leadership implemented
•Centralised and functional structure- standardised goods and systems
•Efficiency improves
Crisis 2: Autonomy
•As employees skills develop, autonomy is demanded
•Business may fail if centralisation remains
Stage 3: Delegation
•Delegation gives…
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