Greiners Model of Growth

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  • Created by: izzyclare
  • Created on: 03-07-19 20:46

Greiner’s model of growth

Stage 1:Creativity 

•Entrepreneurs focus on product and market

•Informal communication 

•Committed founders and employees

Crisis 1: Leadership 

•As business grows, founders struggle to manage operations

•Formal structure and communication required

Stage 2: Direction 

•Strong directional leadership implemented 

•Centralised and functional structure- standardised goods and systems

•Efficiency improves

Crisis 2: Autonomy 

•As employees skills develop, autonomy is demanded 

•Business may fail if centralisation remains 

Stage 3: Delegation

•Delegation gives

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