Globalisation & Popular Culture

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  • Globalisation & Popular Culture
    • McLuhan - Global Village
      • global village - the way internet technology collapse space & time barriers within human connection
      • new media forms have a very different effect on society & is as much influenced by the type of media as its content
      • the world experiences major events as a 'community of fate' - terrorism
    • Popular Culture
      • culture liked & enjoyed by ordinary people e.g. soaps
      • mass culture = popular culture enjoyed by the majority
      • the cultural products are designed to be sold on the global mass market to make profit for large corporations
      • low culture = derogatory term to describe popular culture
      • it is everyday culture - simple, easy to understand entertainment
      • aimed at mass-circulation magazines, tabloid newspapers, tv soaps, etc,
      • it is largely linked to passive & unchallenging entertainment
      • designed to be sold to the largest number of people possible
    • High Culture
      • contrasted to popular culture
      • set apart from everyday life - something special to be treated with respect e.g. ballet, opera
      • products often found in art galleries, museums etc.
      • aimed at upper class & professional middle class people with 'good taste'
      • may include 'serious' news programmes & documentaries, classical music etc.
    • Changing distinction between popular & high culture
      • post modernists say the distinction is weakening
      • the global reach means a huge range of products are available to everyone
      • people can view original music & art in their own homes without visiting specialised institutions
      • STRINATI = parts of high culture now a part of popular culture & vice versa
      • GIDDINGS= forms of high culture now used to produc products for the popular culture
    • Evaluation of popular culture
      • dumbed-down media - less likely to challenge dominant ideas
      • MARCUS= undermines peoples ability to think critically about the world
      • STINATI= doesn't accept there's a single mass culture
      • LIVINGSTONE= mass culture educates public e.g. soaps
    • Global Popular Culture
      • FLEW= evolution of new media has an important role in development of GPC
      • KELINER= media has power to globally produce images of lifestyles that become part of everyday life & people form their identites & views of the world
        • cultural homogenization= cultures of different cultures become more alike & merge into 1 culture
      • SKLAIR= media spread news to global market. media blur differences between info & entertainment. encourages acceptance of Western societies
      • RITZER= brands operate on global scale
    • Cultural & media imperialism
      • FENTON=global rarely means universal& disguises domination of Western culture over other cultures
      • FENTON= western media products forced on non western cuultures
    • Pluralist view
      • no such thing as popular culture
      • COMPAINE= global competition expanding info & entertanment not dumbing down
      • TOMLINSON= mixing of cultures, new media enables people to create own media
    • Critical view
      • media owners gain colossal profits
      • THUSSU= led to TV news becoming more like entertainment which diverts peoples attention away from serious issues like war


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