Globalisation & Popular Culture
- Created by: alicegrieve
- Created on: 13-02-18 13:25
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- Globalisation & Popular Culture
- McLuhan - Global Village
- global village - the way internet technology collapse space & time barriers within human connection
- new media forms have a very different effect on society & is as much influenced by the type of media as its content
- the world experiences major events as a 'community of fate' - terrorism
- Popular Culture
- culture liked & enjoyed by ordinary people e.g. soaps
- mass culture = popular culture enjoyed by the majority
- the cultural products are designed to be sold on the global mass market to make profit for large corporations
- low culture = derogatory term to describe popular culture
- it is everyday culture - simple, easy to understand entertainment
- aimed at mass-circulation magazines, tabloid newspapers, tv soaps, etc,
- it is largely linked to passive & unchallenging entertainment
- designed to be sold to the largest number of people possible
- High Culture
- contrasted to popular culture
- set apart from everyday life - something special to be treated with respect e.g. ballet, opera
- products often found in art galleries, museums etc.
- aimed at upper class & professional middle class people with 'good taste'
- may include 'serious' news programmes & documentaries, classical music etc.
- Changing distinction between popular & high culture
- post modernists say the distinction is weakening
- the global reach means a huge range of products are available to everyone
- people can view original music & art in their own homes without visiting specialised institutions
- STRINATI = parts of high culture now a part of popular culture & vice versa
- GIDDINGS= forms of high culture now used to produc products for the popular culture
- Evaluation of popular culture
- dumbed-down media - less likely to challenge dominant ideas
- MARCUS= undermines peoples ability to think critically about the world
- STINATI= doesn't accept there's a single mass culture
- LIVINGSTONE= mass culture educates public e.g. soaps
- Global Popular Culture
- FLEW= evolution of new media has an important role in development of GPC
- KELINER= media has power to globally produce images of lifestyles that become part of everyday life & people form their identites & views of the world
- cultural homogenization= cultures of different cultures become more alike & merge into 1 culture
- SKLAIR= media spread news to global market. media blur differences between info & entertainment. encourages acceptance of Western societies
- RITZER= brands operate on global scale
- Cultural & media imperialism
- FENTON=global rarely means universal& disguises domination of Western culture over other cultures
- FENTON= western media products forced on non western cuultures
- Pluralist view
- no such thing as popular culture
- COMPAINE= global competition expanding info & entertanment not dumbing down
- TOMLINSON= mixing of cultures, new media enables people to create own media
- Critical view
- media owners gain colossal profits
- THUSSU= led to TV news becoming more like entertainment which diverts peoples attention away from serious issues like war
- McLuhan - Global Village
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