Evaluation of the Hovland-Yale Model
- Created by: Laura Sweeney
- Created on: 12-12-12 20:35
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- Evaluation of the Hovland-Yale Model
- Individual differences in audience effects
- Rhodes and Wood (1992) found that intelligence plays a role in how an individual responds. Intelligent individuals were less likely to be be persuaded (more self-asserted)
- Age as an audience effect
- Rutland (1999) proved that life changes alters how easily we are persuaded. They investigated children's prejudice and found it wasn't apparent in young children and emerged at 12.
- Individual differences in audience effects
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