The Hovland-Yale Model

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what is the last part of the Hovland- Yale model?
Audience
1 of 6
Who are used in advertisements?
Celebrities
2 of 6
Who are vulnerable to the intentions of advertisements?
children
3 of 6
what appeals have been proven to work?
Fear
4 of 6
what is often forgotten when watching a celebrity endorsed adverts?
product
5 of 6
what type of bias is evident in the Hovland-Yale model?
Gender
6 of 6

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Card 2

Front

Who are used in advertisements?

Back

Celebrities

Card 3

Front

Who are vulnerable to the intentions of advertisements?

Back

Preview of the front of card 3

Card 4

Front

what appeals have been proven to work?

Back

Preview of the front of card 4

Card 5

Front

what is often forgotten when watching a celebrity endorsed adverts?

Back

Preview of the front of card 5
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