The Hovland-Yale Model 0.0 / 5 ? PsychologyMedia psychologyA2/A-levelAQA Created by: miss PeaceCreated on: 05-03-16 14:34 what is the last part of the Hovland- Yale model? Audience 1 of 6 Who are used in advertisements? Celebrities 2 of 6 Who are vulnerable to the intentions of advertisements? children 3 of 6 what appeals have been proven to work? Fear 4 of 6 what is often forgotten when watching a celebrity endorsed adverts? product 5 of 6 what type of bias is evident in the Hovland-Yale model? Gender 6 of 6
PERSUASION, ATTITUDE AND CHANGE (Hovland-Yale model & Elaboration liklihood model) 3.5 / 5 based on 2 ratings
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