Media representations of many groups in stereotypical ways

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  • Evaluate the view that the media represent many groups on stereotypical ways
    • gender
      • femininity
        • symbolic annihilation (Tuchman 1978)
        • perspectives: 1)liberal fem. 2)Marxist fem. 3)radical fem.
        • women's magazines: (McRobbie 1982) content analysis of mags like jackie
        • feminine body image: Wolf 1990
      • masculinity
        • 1) masculine myth - Easthope 1990 = image of masculinity is unrealistic and creates sense of failure
    • social class
      • media portrayal reinforced people's class identities, keeping divide strong
      • Medhurst 1999 m.c. students thought 'Ryle Family' was accurate portrayal of w.c. life
    • age
      • Wayne - overwhelming negative portrayal of youth, encourages fear, gov. fail
      • Stoller & Gibson - negative consequences of ageing for men = career vs women  = attractiveness
    • ethnicity/  culture
      • moral panics
        • Hall - black muggers = ideological purpose of turning black w.c. against whites instead of capitalism
      • Van Dijk 1991 - positive representation of white citizens, negative of non-white citizens in newspapers
        • Cottle 2000 - reinforces views on non-whites as 'the other'
    • sexuality
      • moral panics: AIDS='gay plague'
        • medical professionals successfully challenged media portrayal
      • Craig 1992 - camp, macho and deviant = media portrayals
    • intro
      • Binary opposition (Levi-Strauss 1963) and the other (Said 1978)
        • message trajectory
  • m.m. formulated by editors
    • content reflects group in power
      • received by audience
        • affects role and treatment of groups
          • message trajectory
  • 2) metrosexual male - gauntlett 2008 = supports new mags as portray mens better values
    • 3) retributive masculinity - rutherford = reassert trad male values
      • 1) masculine myth - Easthope 1990 = image of masculinity is unrealistic and creates sense of failure
  • pluralist = reflect social reality
    • interactionist = moral panics are attempt at social control as y.p. threat to society
      • postmodernist = negative portrayal is small aspect, maj. is diverse
        • perspectives
          • age
            • Wayne - overwhelming negative portrayal of youth, encourages fear, gov. fail
            • Stoller & Gibson - negative consequences of ageing for men = career vs women  = attractiveness
        • pluralist = reflect social reality
          • interactionist = moral panics are attempt at social control as y.p. threat to society
            • postmodernist = negative portrayal is small aspect, maj. is diverse
              • perspectives
    • perspectives
      • Disability
        • Evaluate the view that the media represent many groups on stereotypical ways
          • gender
            • femininity
              • symbolic annihilation (Tuchman 1978)
              • perspectives: 1)liberal fem. 2)Marxist fem. 3)radical fem.
              • women's magazines: (McRobbie 1982) content analysis of mags like jackie
              • feminine body image: Wolf 1990
            • masculinity
            • social class
              • media portrayal reinforced people's class identities, keeping divide strong
              • Medhurst 1999 m.c. students thought 'Ryle Family' was accurate portrayal of w.c. life
            • ethnicity/  culture
              • moral panics
                • Hall - black muggers = ideological purpose of turning black w.c. against whites instead of capitalism
              • Van Dijk 1991 - positive representation of white citizens, negative of non-white citizens in newspapers
                • Cottle 2000 - reinforces views on non-whites as 'the other'
            • sexuality
              • moral panics: AIDS='gay plague'
                • medical professionals successfully challenged media portrayal
              • Craig 1992 - camp, macho and deviant = media portrayals
            • intro
              • Binary opposition (Levi-Strauss 1963) and the other (Said 1978)
            • images and stereotypes (Barnes 1992) - evil, object of ridicule, burden, sexually abnormal or normal people
            • sig. increase in coverage but proportion of sympathetic coverage had declined in relation to mental health issues
          • pluralist - reflect dominant medical view, disability = dsyfunctional

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