Customer service

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Customer service
- Advantages to a business
  - Increase customer satisfaction
    - give a positive recommendat-ion
      - Good reputation
  - Increase customer loyalty
    - Repeat purchases
      - stable sales and cashflow
  - Development of brand loyalty
    - improves competivness
    - More likely to try new product in the future
  - Sale and revenue rise in long term so increased profit
- How to improve
  - Training staff regularly
    - remind staff of good practices and teach new skills
  - Having good comunication with customers
    - Giving correct info
      - Answering enquires quick
  - Have an excellent after sales service
    - fixing things if they go wrong
- How to monitor
  - Ask customer to complete questionnaire
  - Asking for verbal customer feedback
    - Personal interview
    - Focus groups
  - Monitor complaints
    - Look for a pattern
      - Eg quality
  - Review ratings
    - Review chat on social media
      - Untitled
Development of brand loyalty
- improves competivness
- More likely to try new product in the future

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