Branding
- Created by: Aimee carlaw
- Created on: 22-09-19 17:34
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- Brands
- A brand is a product or range of products viewed as different to other similar products
- Can be represented by a logo symbol or name
- Advantages of a premium brand
- Easily recognised
- Customers will pay more
- Brand loyalty
- Easier to launch new products
- Disadvantage of selling a premium brand
- Expensive
- One problem could affect sales of everything
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