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  • Brands
    • A brand is a product or range of products viewed as different to other similar products
    • Can be represented by a logo symbol or name
    • Advantages of a premium brand
      • Easily recognised
      • Customers will pay more
      • Brand loyalty
      • Easier to launch new products
    • Disadvantage of selling a premium brand
      • Expensive
      • One problem could affect sales of everything


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