Cumberbatch & Gauntlett
- Created by: ellie_batham
- Created on: 12-06-16 20:22
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- Cumberbatch & Gauntlett (Content Analysis)
- A: If TV programmes watched by 10-15 yrs contained smoking, alcohol and drug abuse + how it was treated.
- P: 10 most frequently watched programmes. 256 programmes shown before 9pm. References tallied, positive, neg or neutral??
- F: Alcohol = 12ph. 84 % neutral. Smoking = 3.4ph. 91% neutral. Drug abuse = 1.7ph. 75% anti-drug.
- C: Alcohol is referred to more often in these programmes than soking or drugs. On the whole neutral.
- G- Only in UK. Different watersheds? 2004 - not up to date?
- R- Maybe researcher subjectivity, Eg. electronic cig - smoking? However, standardised so could be repeated + inter-rater reliability
- A: SLT. Desensitized.
- V: Measuring what is aimed to be measured
- E - No p.p so can't breach ethical guidelines
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