Conformity: Types and Explanations
- Created by: Kayleigh Lambie
- Created on: 28-05-17 13:28
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- Conformity: Types and Explanations
- Conformity: A change in a person's behavior or opinions as a result of real or imagined pressure from a person or group of perople
- Internalisation
- Occurs when a person genuinely accepts the group norms
- Change is likely to be permanent
- Identification
- We act in the same way as the group because we value it and want to be part of it
- We don't always agree with everything the group believes
- Publicly change our behaviors and opinions
- Compliance
- We outwardly go along with the majority view but privately disagree
- Change only lasts as long as the group is watching
- Internalisation
- Dutsch and Gerard's two-process theory
- Informational social influence
- We agree with the opinion of the majority because we believe it is correct.
- We accept it because we want to be correct as well
- May lead to internalisation
- Internalisation
- Occurs when a person genuinely accepts the group norms
- Change is likely to be permanent
- Internalisation
- Research Support
- Lucas
- Mathematical Problems
- Shows people conform in situations where they dont know the answer
- Individual differences
- Doesn't affect everyone's behavior in the same way
- Asch found that students were less conformist than other participants
- Normative social influence
- We agree with the opinion of the majority because we want to be accepted
- Gain social approval and be liked
- May lead to compliance
- Compliance
- We outwardly go along with the majority view but privately disagree
- Change only lasts as long as the group is watching
- Compliance
- Individual differences
- Doesn't affect everyone's behavior in the same way
- More affect on those who care about being liked - nAffiliators
- Shows that the desire to be liked underlies conformity
- Research support
- Asch found his participants went along with the wrong answer because other people did
- Writing down answers conformity fell to 12.5%
- NSI and ISI Work together
- Informational social influence
- We agree with the opinion of the majority because we believe it is correct.
- We accept it because we want to be correct as well
- May lead to internalisation
- Research Support
- Lucas
- Mathematical Problems
- Shows people conform in situations where they dont know the answer
- Individual differences
- Doesn't affect everyone's behavior in the same way
- Asch found that students were less conformist than other participants
- More often both processes are involved
- In Asch with desenter it reduced power of NSI because provides social support
- May reduce ISI because alternate source of information
- Informational social influence
- Informational social influence
- Conformity: A change in a person's behavior or opinions as a result of real or imagined pressure from a person or group of perople
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